A marketing plan will include historical data, predictions about the future, and strategies to achieve the goals the plan sets out.

Your marketing strategy is the things that you identified that your business needs in order to reach your goals, whereas the marketing plan includes the steps that you are going to take in order to reach your marketing goals and back up your established strategy.

Marketing plans may involve individual marketing strategies for different marketing teams throughout your business, but they are all working towards the same business goals.

While the plans and detailed programs can address each of the 7 Ps (marketing mix), focus will differ depending on an organizations particular strategy. Marketing plans are focused on individual tactics and tasks to implement strategies, which will help a business achieve its objectives.

Planning is the schedule of marketing-related activities that address the future, aiming at downplaying risks and uncertainties, and producing an interconnected set of decisions. Marketing strategy converts a north stars vision into practical actions marketers can take to meet their goals using their skill sets and inputs.

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