What is Marketing Product

The responsibilities of the Product Marketing Manager may include coaching sales teams in selling the product, creating marketing materials communicating the products features, and developing marketing tools and campaigns for engaging new prospects and customers.

In parallel to a product manager leading product development, the product marketing manager would be responsible for learning about a products strategy.

The responsibilities of a product manager will typically include having ownership of the products strategy, developing and maintaining a roadmap of the product, and communicating this roadmap to the engineering team to make sure it is building the product according to the plan.

Conventional marketers and product managers are charged with developing the business model that meets their customers challenges and interests. Product marketing teams, however, typically determine the positioning of a product, sign up new users, work with sales teams to make sure sales are on board, and ultimately strive to keep existing customers engaged with the brand and secure their success, thus becoming more invested in the journey beyond the purchase phase.