What is Shrinkflation and How Does It Affect Consumers?
I. Introduction
In the world of consumer price indexes and economic trends, shrinkflation is an increasingly relevant concept for everyday consumers. But what exactly does shrinkflation mean and why is it important to understand it? In this blog, we dive deeper into this phenomenon, explore its impact on consumers, and provide concrete examples from various sectors, including Albert Heijn's and specific products such as beer, bread and chips.
What is Shrinkflation?
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