Once you establish the larger objectives, like growing the business, expanding your audience, or reframing the brand, it is time to brainstorm specific tactics, and that is when companies create a tactical plan.

As you implement your tactical plan, think about referring back frequently to your business goals, your objectives, and the strategies that were established in order to gauge how successful the plan is.

What Is Tactical Marketing?

A tactical marketing plan breaks its goals into marketing objectives and then details the strategies and marketing tactics that will be used to accomplish these objectives. Think of your strategic marketing strategy as the overall objective, while your tactical marketing plan is the action to help achieve this goal.

Why is Tactical Marketing Important?

Simply put, a strategy is a plan for accomplishing the goal, whereas tactics is how you carry out that plan. Once you spend time building out your strategy plan, you break the goals into objectives. You should have a detailed tactical plan that helps you reach the strategic goals. With the strategy established, you can put in motion the actions or tactics necessary to reach the target.

An advertising campaign can be designed with considerations about strategy, with layouts and printed language appealing to specific segments of the market, but those considerations can prove futile without an effective tactical approach. Balancing both strategies together makes an effective campaign.

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