In music, the word 'hook' refers to that part of a song that captures the listener's ear. In other words, it's a lyrical line or melodic phrase that makes the song memorable. Popular hooks may tend to leave an earworm with listeners (sometimes for the rest of the day). Do you ever have that moment when you can't get a song out of your head? You're hooked on a hook. In this context, you can say that songwriting is a bit like fishing; make your hook strong and attractive and you should be able to catch and roll up the fish.

How to hook?

If you want to make a good impression on your music, think about all the individual parts of your song. Keep in mind that the actual hook may be the title of the song, a lyrical line (usually repeated) that summarizes what the song is about, a rhythmic passage or an instrumental part called a “riff” or a good “guitar lick”. A hook that can grab listeners can be interesting vocal izations (such as “Da Doo Ron Ron” by the Crystals in 1963), or unique instrumentation, as in the case of the Beach Boys use of an Electro-Theremin in “Good Vibrations, “that had the sound of an electronic tone which was bent up in pitch with a turn of the knob.

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You can see a lot that people know 2 phrases of a song, but have never heard the rest of the song. I suppose that's that hook.
The Secrets Behind Creating a Popular Music Song Revealed.
I did not know about it, here I learn something new everyday!
I never really delved into this, actually. But think it's quite an interesting article. .
Hook is a synonym for hit. How to make a hit?
@Dewaputra in this case, the hook is discussed in a section of the music where you catch the attention of the listener. Then you usually talk about the term hook.... Show more
Oh I didn't know about that hum, even so if it's true that everyone at some point possesses it.