Why a well-made melody has the power to colonize your mind.
I walkthrough the aisles of my local supermarket in search of a rice dish I need for a quick supper. Finally I find the right aisle, slide to the dizzying array of rice choices, stick out my arm to grab a random box when — bamm! That damn 'Rice-A-Roni — The San Francisco Treat' sixties jingle involuntarily invades my consciousness just like my mother sang it in my childhood. I surrender to the jingle, throw the box in the car (extremely annoyed with myself to do this) and then go to the liquor section.
Music at the grocery store brings me back in time
Suddenly I find myself moving in a rhythm with the music floating above me in the supermarket sound system. More annoyed with the obvious fact that this music shapes my movements, I find myself somehow in a pile of soft drink cartons with the crushing 'I would like to buy the world a Coke' and 'Wanta Fanta? Don't You Wanta' jingles cuts through my head at the same time. Now completely demoralized, I place the Coca-Cola in my cart and move on, overcome, to the box office where the noise between my ears will hopefully cease, or at least fade.
