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Néstor David
Néstor David
· 08 Jul 2021
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Why do a podcast?

Companies that adopt digital marketing strategies, are always updating on how to adapt to the behavior, objectives and needs of their buyer people.

This is why we develop countless types of content that meet such criteria.

In Latin America, nearly 20 million people listen to audio in podcast formats. This fact points to a reality that directs content producers towards this new market opportunity.

The increase in the audience of podcasts, as well as investments in the area and the emergence of platforms that host and distribute this type of content, can be considered excellent indicators for starting a podcast strategy.

However, it is always important to assess the needs of your buyer persona, the objectives of your business and also, if you have the necessary structure for the production of quality audios.

Photography property of pixabay site, free photo gallery.
#podcasts  

  • Comments (22)
Lety Zambrano Cartaya
In the company where I work is used a lot, and the audience has increased considerably
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Estrella
With this tool you can reach a lot more audience 💕
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abreusoleidy
This option makes it easier because we can be doing some work while listening to podcasts
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naf1971naf
I've always said it podcasts are another world,
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Eza Chavez
The statistics for the use of podcast are high, one of its utilities is the marketing that each gave stands out the most.
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Neider
Excellent! I think it's an incredible tactic for the market
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Gustavo Perez
It is a tool that is gaining more and more fame, before it was an undervalued tool.
ReplyTranslated from Spanish Show original

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