Minou Marwa Mahi

· 29 Nov 2021

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Why Facebook becomes Meta?

Like Google in its day, became Alphabet, Facebook is changing its name so that its future products, such as a connected watch and the metaverse, do not suffer from the image of ... Facebook.

It was at the very end of his virtual conference, on October 28, that Mark Zuckerberg, the boss of Facebook, announced the name of Meta. This will be the name of the structure that will cover all the activities of the firm, whether it is social networks - like Facebook or Instagram -, WhatsApp or connected glasses and the Oculus Quest 2.

A strategy reminiscent of that carried out by Google in 2015 with Alphabet to group all its activities under this banner, even if, in the end, the group is still mainly mentioned under the name of its search engine. Meta also reminds us of the concept of metaverse, that is to say the transposition of the real universe into the virtual one for which Facebook has invested a lot in recent months.

A concept for which the social network also intends to recruit 10,000 people in Europe and commit $ 10 billion to start. But erasing the name of Facebook for Meta and talking about the future is timely as the firm is in the wake of the torments caused by the revelations of the whistleblower Frances Haugen, the famous Facebook Files.

A new brand to make people forget the present
Since the publication of these compromising internal documents and the hearing of this ex-employee before the American Congress, the reputation of the social media giant has been damn tarnished. The effects are strongly felt at the level of the stock market where its price has plummeted. It is therefore by draping himself in this new veil of Meta that Mark Zuckerberg seeks to make these incidents forget.

By betting on the metaverse, Facebook is also projecting itself into the future and intends to be the main player in this virtual universe. And, on the side of the present, the company is also starting to increase the number of connected accessories. In addition to his pair of glasses made in collaboration with Ray-Ban, a new connected watch stamped Meta should be released next summer.

And precisely, an image of it has just been unearthed by a developer who has dissected the application linked to the Ray-Ban Stories. In the photo published by Bloomberg, we can see a watch in the design of the Apple Watch, but with a small camera to take photos and videos directly.

What is the metaverse, so coveted by Mark Zuckerberg?
The metaverse represents an immersive experience in a three-dimensional virtual environment, through which users can socialize via an avatar or a hologram. Behind the change of identity of the Facebook group therefore hides a specific goal: "Meta's goal will be to bring the metaverse to life and help people connect, find communities and grow businesses. The company explains. After revolutionizing interactions with applications such as Messenger, Instagram or WhatsApp, the company wants to move beyond 2D screens to more immersive experiences.
The metaverse is an embodied internet where you are experiencing, and not just watching it, confirms Mark Zuckerberg.

At the same time, the group says the metaverse will not be built by a single company, but that its purpose is "to accelerate the development of foundational technologies, social platforms and creative tools to bring the metaverse to life, and to weave these technologies together. through our social media apps. "
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