Over the past years, the gaming market has become one of the largest global entertainment markets. Whether it is a casual mobile game or a competitive eSport, gaming is now a daily routine of millions of people. But what is actually causing its immense popularity?

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The Rise of Interactive Entertainment

Gaming is interactive as opposed to other passive entertainment such as watching TV. It enables players to exercise decisions, problem-solving skills, and command results. This practical involvement turns the experience into a more individual and thrilling one. It attracts players and makes them return.

Stories that people can be a part of are the ones that they love. Video games provide it in a manner that movies and books cannot. You do not watch the hero—you are the hero.

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