Why Medium is Important for Your Website or Brand
In the digital age, creating an online presence is crucial for the growth of your website or brand. While owning a website and utilizing social media platforms are standard strategies, using Medium as part of your content marketing strategy can amplify your reach and engagement. Here’s why Medium is important for your website or brand:
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1. Wide Audience Reach
Medium is a platform with millions of active readers. By publishing content on Medium, your articles have the potential to reach a global audience. Unlike a personal website that relies heavily on SEO and promotions to attract visitors, Medium offers built-in traffic through its established readership.
2. Increased Visibility and Credibility
Medium allows you to showcase your expertise on a trusted platform. When you publish insightful and well-crafted articles, readers are more likely to perceive your brand as credible and authoritative. This can lead to increased trust in your products or services.
