Advertising lion Loeki the Lion
Haven't you ever heard of Luki the Lion? Then you're one of the few! Loeki has been a real television star for 32 years. But not in a TV show, but only in the.. commercials! Between the commercials, actually. Then you saw a very short film of Loeki the Lion, which lasted only 4 seconds. But it's nice that that was! A lot of people miss those brutty and fun refreshing interruptions between the commercials.
The videos were neutral, not too noticeable and sometimes a bit faint, but that was also the intention. After all, the commercials were more important. He was on the tube for the first time in 1972, and in 2004 it was the last time. The reason for this was the cost, because making the Loeki videos was quite expensive.
Loeki was a handmade doll of 25cm high and designed by Joop Geesink. The videos were also made by hand (stop-motion pictures) and the lion experienced in those 4 seconds a bit simple, but still funny. You saw Loeki when the commercials started, and then again when the ad was over. And he always muttered “Ashemenou”. There are 7000 films made in those 32 years!
