#weetjenog #liga

League is originally a biscuit factory
which was set up in 1923.

LIGA gained national fame in 1928 by providing food aid. In June 1928, the airship Italia crashed during an Arctic expedition led by Umberto Nobile. An urgent need for food arose.
This cry for help led Mr Neutelings to organise an expedition of aid within 24 hours. A cargo of 10,000 League products was packed for Nobile and his men. All the front pages of the Dutch magazines brought the news in detail.

Do you remember? League has been around for so long