The shelves of supermarkets with children's products are full of food that does not fit in a healthy diet. That's what UNICEF finds after extensive research.

The United Nations Organization, which is a global children's organisation, analyzed 2000 children's products in various supermarkets in the Netherlands and looked to see if they were in line with the Healthy Nutrition Centre guidelines. The promotion of children's products in leaflets, online and marketing on the packaging was also investigated. UNICEF wants supermarkets to become more aware of what they encourage children to consume.

In a statement, UNICEF states:
Different product categories have been analysed for the study. In the desserts, there is no child product that falls within the Food Center's Five Disc. In some categories, such as children's cereals, children's products are even less healthy than adult products. In the categories of takeaway cakes and part of the children's drinks and toppings, the products do not fall into the Disc of Five by definition.

Most products contain too much sugars, saturated fat, salt, or too little fiber. Babyship also came out badly. More than two-thirds of the products on this shelf do not comply with the healthy diet guidelines for this age range. UNICEF wants supermarkets to set up the baby ship differently and leave only responsible products.

UNICEF also wants to end the use of child marketing — advertising with animated figures and for example terms like kids — for products that do not contribute to children's health.

Food industry (and parents) deliberately crammed children with unhealthy food

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