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UPDATE: Structureel delen op Pinterest loont

Tell me if I get this right.

You thought growing traffic on your blog meant mastering SEO. Or being a writing genius. Or blogging about only food and finance. I did.

You see this sharp little pin in my hand? (Pretend there’s a pin.) I’m about to burst your bubble with it. But you already knew that, didn’t you?

Here’s the thing. I’m a new blogger. Four months along, actually. And I didn’t know anyone or anything when I first started. That didn’t stop me from growing this site to 1k daily visitors in those few short months though.

Are there bloggers out there with a bigger following? Yep. Did some of them grow faster than this site did? Probably. That’s because there’s still a lot I have to learn about writing for the online crowd. But I didn’t want to wait till that day—when I’d mastered SEO and knew all the top bloggers—before sharing my work with tons of readers.

So I got clever. Part of my success was research. Part of it was luck. Part of it was looking at my options and maximizing what I had the second I had it.

That’s how I found the techniques I’m sharing with you here. But first, I shared these traffic-boosting tips with my fellow blogger, Adrian.

This Blogger’s Great Content Wasn’t Converting Readers. Are You Making The Same Mistakes?

Meet Adrian. She blogs at Adrian’s Crazy Life where she shares product reviews and money-saving tips. I met her through a Sitsgirls linkup in December.

Adrian mentioned in a comment on my Pinterest for Writers infographic that her Pinterest marketing efforts weren’t kicking back traffic the way it does for DIY and food bloggers. She speculated that her post’s poor performance on Pinterest might be due to their text-heavy format.

It’s a fair assumption. Pinterest is about images. So are DIY and food blog posts. Seems like the match of the ages, right? Except my posts are text-heavy too. And they still kill on Pinterest.

I knew there must be a disconnect somewhere.

My suspicion? Adrian’s photos were probably to blame. It isn’t Adrian’s fault. Nobody tells you this stuff. So I clicked on her site for a closer look.

Nope, the problem wasn’t her posts. Adrian writes well. She has interesting things to say and offers valuable insights to her readers. So what was the problem? No one is clicking through to see how great the posts are. And there’s a reason for that.

Adrian’s headline photos left more than a little room for improvement.