
YouTube, like the majority of Google's other services, generates the majority of its money from adverts. With the ability to integrate targeted advertising right into the video clips that its consumers watch, YouTube can both promote highlighted content and advertise to new users.
Since 2017, Alphabet (Google's parent company) has no longer disclosed revenue breakdowns by specific divisions, making it difficult to determine how much money YouTube generates—although the firm did produce $9 billion in sales in 2017.
When Alphabet Inc. (previously Google) (GOOG) acquired YouTube in 2006, it was a long way from profitability. Google did not acquire the business for its revenue. Google acquired YouTube because its own online video product was floundering while YouTube's traffic was exploding.
When Google acquired YouTube, widespread belief was that copyright concerns would be resolved and advertising would immediately join. Although the copyright debate continues to be a hot topic ten years later, advertising did come on strong in the beginning.
Then, as user-generated material began to flood the market on a regular basis, advertisers began to witness an overabundance of films of the wrong type of content. Advertisers reduced their rates when they returned to search advertisements that reached consumers while they were conducting research for a purchase, rather than watching a random video.
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How much money does YouTube make