#marketing
#amazon

Advertising and marketing are two of the fields where subliminal messages are most used.
In this article I will talk about three well-known cases. Subliminal messages are one of the most striking elements within advertising. A subliminal message is a message or signal designed to go unnoticed.

• Amazon
Amazon does not perform subliminal advertising when selling products to you, but its logo hides a subliminal message that most people may not notice.
Amazon logo includes a kind of arrow at the bottom of the first 4 letters of the company name. This arrow joins the ends of two letters, the letter A and the letter Z. Some theories about subliminal messages claim that this is a way to tell the customer that in this store you will be able to find all kinds of products, from A to Z.
Cleaning the logo itself makes the user himself not stop to think that something rare hides, but some say that when you analyze it in depth you can see this detail.

• FedEx
Another company whose logos hide messages. The parcel and courier company FedEx (abbreviation for Federal Express) hides a subtle message consisting of two of its letters.
The letters E and X of the logo, when joined, form the shape of the arrow between them. It can be a way to express how quickly they work, the direct of their service and how fast they work. The arrow reinforces the message of the letters Ex (Express), giving the company logo a new level.

• Hope For African Children Initiative
The logo of this campaign has a subliminal message, which seems clear when mentioned but it is not for everyone. At first glance you can see the African continent in the middle of the picture, but on the sides you can see two orange figures. Far from being only the edge of the image, they are two sides.
The image is a way to convey that familiarity and closeness of the initiative, of saying that children are helped and that it is a project launched by people and for people.
Many of the above logos show that subliminal messages can be used to convey positive messages, both for consumers and for the company itself. Subliminal messages can be used to approach the target audience, to make you feel more identified with the brand.
These three cases are as an example, but in marketing and advertising, there are any number of cases with Subliminal messages.