The Barefoot Bride was started in 1966 in Fair Haven, NJ. We purchased the store in 2006, fulfilling a dream and embarking on a journey to modernize the Barefoot Bride brand by establishing a boutique selection with a warmer family feel. The BFB also began offering in-store alterations and customized, imaginative wedding planning services.The bridal industry has had to reinvent itself to keep pace with change.