
#vegan
Veganism is a growing movement: the number of people choosing to follow this lifestyle is growing and the choices of plant-based foods are multiplying. Being vegan is no longer so rare and even some traditional media are starting to talk seriously about it. Is veganism here to stay? In what situation are you in?
Why are more and more people joining veganism?
Today society has at its disposal more information about the negative effects that our way of life has on our health, the rest of the animals and the planet. And this information is disseminated much faster thanks to social networks. The hashtag veganfoodshare is one of the most popular on Instagram where it is easy to find how to make a potato omelette without eggs or weekly menus free of animal products.
We can see the least happy face in documentaries available on the most popular streaming platforms or on the Internet. Highlights Earthlings (2005), directed
by Shaun Monson and narrated by the animal rights activist
Joaquin Phoenix, who reveals how humans treat other animal species and is divided into five parts: pets, food, fur, entertainment and experimentation, and shows very harsh images obtained with hidden cameras.
Veganism is also beginning to enter the public and political agenda, so too is the population becoming more aware of what the livestock industry hides, despite being so deeply rooted in our culture and having significant economic power. Thanks to the relentless work of animal organizations, in recent years we have been able to see in the traditional media reports that uncover the dismal living conditions of animals destined for human consumption.
Also, in general, stereotypes about the word 'vegan' are changing and are more positive. And it is that it is difficult to denote infinitely a constantly increasing and heterogeneous group.
Most vegans are young people between 15 and 35 years old living in developed countries
Demand and supply increases. Large multinationals are betting on this type of product to get a cut out of this ever-increasing niche market: currently vegan products can be bought in large stores and vegan products can be tasted in fast food chains. According to data from The Green Revolution study, the global market for meat substitutes reached $4.63 billion in 2018, a sum that experts believe will reach $6.43 billion by 2023.
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