What is advertising? And when was the idea of advertising a product or a concept born?
What is Advertising?
According to Wikipedia, "Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea."
That is to say, any form of communication intended to promote the sale of goods or the provision of services by an economic operator: "Dissemination of news or announcements of a commercial nature to attract potential buyers, viewers, users"
There are many forms of advertising, not only of a commercial nature, for example, there is social interest, with useful information for all citizens, or even political and religious, in which the objective is to obtain adherence to a system ideological but has advertising always been as we know it today?
It Already Existed in Ancient Times
For example, in Pompeii and Ostia, on some walls, writings were found inviting citizens to vote for such a candidate in political elections. In Pompeii, too, signs were found in front of a fabric store praising the quality of that store's work. There are examples of this type of advertising, whose main vehicle is word of mouth among people, in the main ancient civilizations. A painting dating from around 1000 BC was discovered in Thebes. C. offering a gold nugget to anyone who has captured a runaway slave. But, as I have said, there were no newspapers, no TV, no Internet, no press.
With The Invention Of The Press, Advertising Grows
Advertisements appeared in newspapers: the first dates back to 1525 in a German newspaper. In 1630 in France, the first office and the first gazette were born to publish paid advertisements, an initiative imitated in 1650 in England with the Mercurius politicus. The first newspaper entirely devoted to commercial advertising was founded in the mid-18th century in France: it was called Le petit affiche.
From time to time, with a few years of difference, technological means were created that provided more and more tools to develop advertising: from color printing to photography, from constant advertisements in newspapers and magazines to modern postal services and illuminated signs. Commercial and economic advertisements in newspapers became very numerous, and posters and billboards made their debut, often by great artists, such as Toulouse-Lautrec and, later, de Chirico and others.
In 1904 the Lumière brothers, inventors of cinema, projected, before their short film, an advertisement for a bottle of French champagne. In 1925 the first treatise on advertising techniques was published, which explains the five basic steps of an advertising message:
1. It must be seen
2. It must be read
3. It must be believed
4. It must be remembered
5. It must persuade the consumer to buy a certain product.
In 1928 the first radio advertisements appeared, while in 1953, in the United States, the announcement reached the newly born television, something that has remained in time until our days with current television that in fact «lives» practically from what that advertisers pay to advertise. Finally, in recent years, the power of advertising has become incredible through the use of the Internet and social media.
4 Advertising Tricks That All Brands Use
2. Some products also cheat, or use tricks, when they add nicknames to products such as 'artisan' or 'handmade'. Usually, they don't have anything about artisans and, if they have legal problems due to false advertising, they change the name to another language and that's it.
3. Have you noticed the ads for clocks that always show 10:10? It is true, and it is done because in this way the clockwise creates a kind of smile, so that, without being very explicit, they make us look more likable.
4. There is also a lot of play with color. For example, for advertising cleaning products, blue and white are the most suitable. For extreme sensations, red, to generate a good atmosphere, green... And so with all the tones.
Did you imagine that advertising and brands do all this? Remember, they do not leave a single detail to chance.