The tendency of humans to be drawn to the misfortunes and conflicts of others, often referred to as schadenfreude is a complex and well-studied phenomenon. There are a number of reasons why we seem to be drawn to drama and conflict, ranging from evolutionary and psychological factors to societal and cultural influences. Think about people filming school fights, gossipping about each other's misfortunes or even cancelling others on social media.


Celebrities are often being targetted

Celebrities and famous people, with their larger than life personalities, are often at the center of drama and scandals. From Britney Spears' highly publicized breakdown to Amanda Bynes' erratic behavior, the public has always had a voyeuristic interest in the lives of the rich and famous.

The James Charles scandal was no different. The beauty influencer found himself at the center of controversy when Tati Westbrook, another beauty influencer, released a video exposing Charles for allegedly manipulating and harassing her friends. This led to a massive fallout and loss of subscribers for Charles, who struggled to regain the trust of his audience.


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