Fast Fashion


#fashion #duurzaamheid #savetheworld

In recent decades, things have changed in the fashion world. And not for the better, unfortunately. Clothing became cheaper. Trends follow each other faster and for many, 'shopping' has become a monthly or even a weekly pastime. During the Corona period this continues happily. Long live online shopping. Large fashion chains determine what is and becomes fashion and dominate shopping malls and online fashion platforms. But what does this affect us and our planet?




Fast Fashion is a business model based on cheap materials and hourly wages to produce widely affordable, trendy clothing for the world market. It meets the desire of consumers to be able to buy trendy clothes all year round, where in the past there were still waiting for seasonal collections. The fashion industry is now the second largest polluter on earth. Right behind the oil industry. The great pressure to produce as cheaply as possible and at the fastest possible pace often leads to the fact that environmental standards are not so closely observed. The huge mass of dyes used for clothing is now also the second largest polluter of surface water in the world. Immediately after intensive farming.



The mass of clothing being put on the market at a murderous pace means that many consumers are dumping clothes, creating a huge mountain of discarded textiles. Despite the wide range of used clothes in second-hand stores and marketplace. There are an estimated 40 million textile workers working in the fashion industry. By far most of them do not have a collective agreement or pension. They are the lowest paid jobs in the world and 85% of the workers are women. The exploitation of this huge group of people really must come to an end!



Luckily you can help with that!

How then? Very simple, by buying less clothes!

For example, by buying something new when it is really necessary. Most of us buy a lot more clothes than they actually need. Much better, instead, you can do longer with your clothes. By washing them less often and according to the prescription on the label. You not only reduce your carbon footprint, but your clothes wear less quickly. Buy a set of needles and yarn. By repairing your (slightly damaged) clothes yourself, you can take them longer and prevent them from getting to the big pile of garbage. Try to combine more often with the clothes you still have, including the ones in the back of the closet! Keep loving your clothes, even if you've had them for a while!


Or, for example, go on a bargain hunt in the second-hand clothing stores instead of running slavishly after the latest fashion. You will be amazed at what quality and unique products lie there for a habbekrats! If you're going for second-hand, make a list of clothes you want in advance and adjust everything right before you buy! Do you see anything to your liking? Then try to imagine how often you will wear it and whether it combines with your other outfits. If it is comfortable, can be worn often and combines fine, it is always a good buy!

And also one that fits perfectly with a good conscience and your wallet!

©Sweet Hungarian Life