Why Is Net Neutrality Necessary

Would you like to use a cellphone that blocks every other number except a few? Would you like to send your child to the school that only teaches a few standard courses unless you buy the full curriculum? Without net neutrality, your ISP could do just that. We all have witnessed how last year, 2018 ended with the end of internet freedom; FCC voted to lift the Obama-led net neutrality rules that transfer the internet freedom from the users to ISPs, now telecom giants have more power over your online presence than yourself.

For Internet Marketing?

Non-neutrality is a hot-button issue that has opened a pandora box and sparked the debate faster than a celebrity Twitter battle, and this does not show any sign of letting up. Today’s virtual world offers open-source softwares, startups, and consumers competing with each other for the spotlight without having to pay for anything. This competitive environment makes the internet marketing and SEO tick. Without placing the old regulations, the internet could be an entirely different place for consumers and obviously online marketers like us.

In this article, we are talking about why a highly-critical and massively-important topic, dismantling net neutrality, is equally important for the web-marketers as well. Especially those small and medium business, local firms and websites that are not well-recognized on the web. The reason for writing about net neutrality in the context of online marketing is to shed light on the subject matter that why having net neutrality is an integral requirement for online marketers.

Why Marketers Should Care About Net Neutrality?

The Death Of Equal Web Access - A “Not So Level” Playing Field

  • Intense Competition: A fierce competition would arise without having to pay and without having to serve only those users, who may be paying differentiated rates to their respective ISPs.

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