Thanks to a recent post by Henkjan, linked below, which I highly encourage you to check out, I now have a new tool in my professional toolkit: the one-liner.
A one-liner is not dissimilar to an elevator pitch: a description so concise that it can get your point across to your listener in the brief time it would take you two to ride the elevator to a different floor.
But one-liners are not just brief. They must also, according to the video linked to in Henkjan's post, follow a certain structure. This is it:
1. identify your customer's problem;
2. explain your plan to help them;
3. provide a successful ending to the story.
There is an interesting perspective shift there, if one pays close attention. A one-liner is about you, but it's not really about you. Showcasing talent is not the point; the point is to shed light on how you can solve a problem or bring value in areas that matters to others.
Learning to craft one-liners can be helpful in a business context, definitely. But it can also be helpful on a more personal level. It's something to make you stop and think, so that you are more aware of yourself, but also to shift your focus, so that you are more aware of others.
You'll find yourself asking not only who am I? and what am I doing? but also who am I doing it for? and why am I doing it?. And that's useful, in more ways than one.
As for myself, by taking part in Henkjan's challenge and following the instructions in the video, not only did I learn something new, but I also created a possible new one-liner for my freelance activity:
Whether for business or personal projects, creating polished, fluent and engaging content in different languages can be challenging and time-consuming. By providing writing, editing and translation expertise in Portuguese, English and French, I help organisations and individuals save time and gain confidence in their written communication, whatever their goal or audience.
I know, I know, "one-liner" is a bit of a misnomer, since there two lines in there. But in my defence, there were a couple of lines in the video too!
I've adjusted the text a little bit since posting it in the comment section of Henkjan's post, but the core ideas remain the same.
So, what do you think of my attempt? Does it carry the point across? And will you try it yourself, and share it on Yoors? Let me know in the comments and, as always, thank you for reading!
#yoorsoneliner
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The emphasis you gave to the shift of focus and the personal benefits of exercising one-liners is bullseye. The same can be said about your one-liner. Did you memorize it? 😉